Nissan GT-R, the legendary supercar, has been further enhanced for the 2013 model year, offering more performance, stability, refinement, and greater customization. While continuing to be available in VVIP grade, further levels of customization have been introduced with more to follow including a unique example for Usain Bolt, the world’s fastest man and champion Olympic sprinter, brand ambassador for the 315km/h GT-R and honorary “Director of Excitement”.
“Nissan’s brand philosophy of innovation and excitement for everyone is expressed nowhere more clearly than in the legendary GT-R,” said Samir Cherfan, Sales & Marketing Director, Nissan Middle East. “Its ferocious power, incredible handling and unmistakable styling are unmatched by all but the most expensive hyper cars while offering a degree of everyday usability which they cannot come close to competing with. GT-R is unique in the performance car world and the enhancements for this model year underline our commitment to tirelessly enhance this truly iconic nameplate.”
The 2013 model year Nissan GT-R 2013 received evolutionary design and engineering enhancements based on feedback acquired from competing in the 24-Hours of Nürburgring race earlier this year. Subsequent time spent testing the road car on the world’s most demanding circuit also fully tested GT-R’s durability and reliability. “When we go to Nürburgring, we test drive the car over 3000km - about the same as driving 400,000km on public roads twice a year,” said Nissan GT-R Chief Vehicle Engineer, and the ‘Godfather’ of GT-R, Kazutoshi Mizuno. “We work on specific issues such as heat or the forces acting on the car, aiming to make a car road-capable in all global conditions.”
The 2013 model year is the fifth iteration from Mizuno, and features improved engine response in the mid- and upper-rpm rev range, increased body rigidity, and specification changes to the shock absorbers, springs and front stabilizer. As a result, the vehicle’s overall performance is dramatically increased, high-speed stability improved and ride quality is more refined. Additionally, a Premium Edition version will be offered that features rich Semiarinin leather and custom-colored interior as fashionable interior package, further enhancing the sense of quality within the cabin.
It’s this combination of staggering performance and style which led Usain Bolt, the world’s fastest man and champion Olympic sprinter, to buy a Nissan GT-R. The relationship between the multi-gold medal winning athlete and Nissan has led to the recent announcement of Bolt becoming brand ambassador for the 315km/h GT-R and honorary “Director of Excitement” for the Nissan brand.
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